Anyway, I didn't want to go on about the virtues of additive free snacks as the reason I am posting is because of the new packaging! it has been designed by an illustrator called Hennie Haworth and I think it is brilliant. Hennie's witty use of line and lettering makes the concept of healthy eating just that bit more interesting and I think Urban Fresh Fruit are on to a winner with their fun approach to it all...I love the fruit shaped windows too!

They sent us several different fruits to try and the pineapple, mango, banana and strawberry ones have been my favorite so far...YUM!!
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